Packshots - TV Sponsorship

Summary
  • Production: 'Kalms' ITV Sponsorship
  • Director: Holly Mackenzie

A series of packshots of an anti-stress product featuring the pack in an environment in which stressful things happen. Although the camera does not move, the client chose to use motion control as the package cost at Pirate was actually less than the cost of hiring a camera and associated kit (lenses, recorder, tripod etc) and crew. In addition, the camera could be easily tracked back out of the set whilst the next environment was built, bringing it back in when ready, thus the pack remained in perfect substitution betwen takes.



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Technical Details
  • Director of Photography: Paul Handley
  • Lighting: Standard studio lights (included in standard hire fees) & Dedo Kit
Resources & Budgets
  • Standard Motion Control hire rate, shooting onto Blackmagic Design's Decklink system at Standard Definition 16:9 aspect ratio

(all facilities included in package price).