Nike "Write the Future" football commercial at 1000fps

  • Production: Nike 'Write The Future' football commercial
  • Director: Alejandro Gonzalez Inarritu
  • D O P: Emmanuel Chivo Lubezki

In the words of its production company, Independent Films "one of the longest most challenging productions imaginable", shooting was beset by difficulties with weather and footballers' availability. It is however a great, memorable commercial. Most of the football action shots were filmed using three 35mm film cameras and one of our Phantom HD Gold cameras mounted on a pair of dollies racing down long tracks, each camera with a different lens. This allowed jump cutting between wide and long shots of the same action, one version in slow motion. The Phantom HD Gold was running on batteries and remotely triggered.